Meeting online for a chat with the Decathlon Vision 2030 Team is an informative and upbeat experience. We are keen to listen and key in to how they are applying Theory U to develop a Vision for Decathlon United — the multinational colossus founded by Michel Leclercq in 1976, and whom most people in the European market already know as the world leader in sports equipment retail. Decathlon headquarters are located just outside of Lille, France — where it all began — and the company currently counts 93,000 employees working in 1,660 stores in 57 different countries, making 1.3 billion products per year and amounting to a turnover of close to 12 billion euros.

Charlie Felgate, Vision Leader at Decathlon United since November 2018, is as easygoing and humorous as he is focused and driven: over the past months he has been actively communicating about the Vision Process through articles and talks. Their team spirit beams out strong, fresh and tangible as he and his colleagues Stéphanie Fortin and Audrey Hespel slip back and forth effortlessly between English and French, consulting with each other on how to word their answers, and playfully responding to our many questions.

Continue reading on the Field of the Future blog