Stakeholder Interviews


Stakeholder Interviews are conducted by practitioners with key stakeholders in their ecosystem, such as decision makers, team members, peers, or customers both within and outside an organization. The interviews allow you to step into the shoes of the interviewees and see their role through their eyes.


Stakeholder Interviews can be used in all phases of the U-process, usually during the preparation of a project. They serve to:

  • enhance clarity about how your work matters from the viewpoint of your stakeholders.
  • clarify how your stakeholders assess the value you create for them.
  • identify barriers and roadblocks that need to be removed.
  • develop better and deeper personal relationships with key stakeholders.
  • Establish a container with the interviewee to create transparency and trust about the purpose and the process of the interview.
  • Suspend your voice of judgment (VOJ) to see the situation through the eyes of your interviewee. What matters at this point is not whether you agree with what your interviewee is telling you. What matters now is that you see the situation through that person’s  eyes.
  • Access your ignorance (access your open mind): As the conversation unfolds, pay attention to and trust the questions that occur to you. Don’t be afraid to ask simple questions or questions you think may reveal a lack of some basic knowledge on your part.
  • Access your appreciative listening (access your open heart): Connect to your interviewee with your mind and heart wide open. Thoroughly appreciate and enjoy the story that you hear unfolding.
  • Access your listening from the future field (access your open will): Try to focus on the best possible future for your interviewee that you feel is wanting to emerge. What would that best possible future look like?
  • Leverage the power of presence and silence: One of the most effective interventions by an interviewer is to be fully present with the interviewee and the current situation. Try not to interrupt a brief moment of silence. Moments of silence can be important trigger points for deepening the reflective level of a conversation. More often than not, these opportunities are lost because the interviewer feels compelled to jump in and ask the next question. Be courageous. Stay with what is happening NOW.

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